Anthropic
Claude
OpenAI
Cursor
Figma
Linear
GitHub
Supabase
Cloudflare
shadcn/ui
Slack
Notion
Gmail
Google Gemini
VS Code
Vercel
Paint palette
Ruler
Paperclip

We design and engineer AI-native products for teams moving from an important problem to a useful, working system.

The approach

One loop from strategy to interface to production. We frame the problem, prototype the critical path, build the system, and learn from the real thing.

Services

A connected practice across product direction, design, engineering, and AI workflows.

PracticeWhat we doTypical output
Product directionFrame the problem and define the productStrategy, scope, roadmap
Product designTurn complexity into a coherent experienceFlows, prototypes, systems
Product engineeringBuild the real product across the stackProduction software
AI workflowsDesign useful agent and automation loopsTools, agents, integrations

The engagement starts with the problem, then takes the shape the work needs.

Selected work

Selected case studies are being prepared. The next version will show the decisions, systems, and shipped outcomes behind the work.

The studio

Product thinking, design, and engineering stay connected from the first decision to the shipped system. That continuity is the work.

Start a project

Bring us the hard problem. The project intake and case-study details are being rebuilt for this new services practice.

BLR INDIA

Building with AI takes more than prompting.

It takes product judgment, design craft, and engineering working as one system.

The Builders Club partners with ambitious teams to turn hard ideas into useful, working products.

Let's build what comes next.

— the builders club